|
Member News 
Board Members
General Information
Dues
Download Membership Application
SANTA YNEZ VALLEY VISITORS
ASSOCIATION
SYVVA Mission Statement
The Santa Ynez Valley Visitors Association (SYVVA) is a not-for-profit,
membership-based destination marketing organization (DMO) promoting the
entire Santa Ynez Valley as a year-round tourism destination. SYVVA
encourages responsible and sustainable tourism that retains the Valley's
rural, small-town character and unique sense of place in the six communities
that it represents: Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez and
Solvang.
|
WHY JOIN? SYVVA MEMBERSHIP BENEFITS
Dynamic Leadership
- Active Board of Directors represents tourism businesses throughout the
entire Valley, assisted by Executive Director Mary Harris
- Volunteer Marketing committee of members that guides the organization's
marketing strategies
- Media Relations Director/Publicist Laura Kath represents all members to
media, responds to requests; conducts site visits/FAMs; produces all media
releases, writes periodic e-newsletters and edits website text.
Web Presence
- Interactive, searchable website attracting an average 15,000 monthly unique
visitors
- Provides a link to member website, helping to increase member's ranking on
major search engines
- Expanded boldfaced web listing exclusively for members, including a 50 word
description (Full Members only.)
- 10 Key words listed in a searchable website data base. (Full Members only.)
- Members only opportunity to purchase website banner ads
- Book Direct/Jack Rabbit Hotel Reservations online booking for lodging
members
Annual Visitors Guide
- 52page full-color magazine style publication in partnership with Solvang
Conference & Visitors Bureau
- 80,000 printed per year, distributed to all requests; at trade/travel
shows; local and regional Visitor Centers and area businesses
- Interactive, online version of Annual Visitors Guide includes free business advertising/links
Advertising Opportunities
- Print campaigns in Sunset, Los Angeles Times Travel Section, Santa Barbara
CVB Visitors Magazine Co-op advertorial section and California Travel Guide
- Co-op campaigns in other publications and media at reduced rates
- KSYV-FM weekly event calendar sponsorship opportunities to showcase member
business
Travel Shows and SYVVA Business and Tourism Expo
- Options to participate at reduced rates in SYVVA booths at Los Angeles
Times Travel Show, Sunset Magazine Celebration Weekend (Menlo Park) and
others.
- Annual SYVVA Business & Tourism Expo & Spring Silent Auction. -Attracts
350+ attendees each year from all over region.
- Annual Membership Mixer-free admission and networking
- Fall Mixer-free admission, networking and silent auction fundraiser
- Free Santa Ynez Valley Museum Day-first Saturday in March annual promotion
- Free National Trails Day Event---first Saturday in June annual promotion
E-scapes Newsletter
- An electronic SYVVA newsletter published periodically about Valley
events/members with a circulation of over 7,000 opt-in individuals and 200
media contacts.
Dues
- Full Members - $240 per year
- Non-Profit Full Members - $120/year
- Affiliate Members - $120/year (email listing only)
- Full Member Additional Listing/Same Premises - $60/year
- Full Member Additional Listing/Separate Premises - $160/year
|
